With a specialty in creating custom lettering and unique typography to match the voice of a brand or an event, Simi Mahtani loves using design for visual storytelling. Mahtani is a seasoned freelance art director and designer with over ten years of experience based in Brooklyn, NY. Her work focuses on art-forward experiential, branding & identity solutions, and retail activations for brands. She is currently accepting new clients and commissions. When she’s not designing, you can catch her cycling around New York City, if you’re fast enough :)
Select freelance clients Include:
Adidas, Adobe, Arc’teryx, Bombas, Colossal Media, Expedia, Forever 21, Jordan Basketball, Lagunitas, National Football League, New York City Council, Nike, Oscar Health, PepsiCo, Walmart, The Washington Post, WeWork, Rent The Runway, Scotts, Vice News
PRESS
Featured Art Director: Simi Mahtani, Working Not Working, 2023
Femme Type Feature, Showing Strong Emotion with Type, March 2021
Abduzeedo feature, Typographic Studies from Quarantine, February 2021
Canvas & Cassette feature On View, February 2021
Printed Matter, Inc. Feature, June 2020
Design Calendar, Women in Design March Issue, 2020
5 Reasons Why Established Creatives Are Changing Their Disciplines, Working Not Working Magazine, 2019
Clutch Design Co. Design Fearless feature, 2017
Working Not Working Nasty Women Unite Feature, 2017
Behance Portfolio Reviews NYC Curator & Host, 2016
Working Not Working Top Profile Weekly Roundup, 2016
Design featured on Design Taxi, 2016
AIGA Member Gallery feature, 2015
Creative Bloq Feature, 2015
MissBish Feature, 2015
AIGA Member Gallery Feature, 2014
Published on Good Magazine's blog, 2012
Published on Packaging of the World website, 2011
Featured on Brand New Classroom, 2010
Art Directors Club NYC Portfolio Show Presenter, 2010
AWARDS
Show Us Your Pride Contest Runner Up, Working Not Working, 2023
Adobe Creative Residency Community Fund Recipient, 2021
Excellence Award, WeWork, 2019
PromaxBDA Sports Media Marketing Awards Gold Winner, 2013
PromaxBDA Sports Media Marketing Awards Silver Winner, 2013
AFFILIATIONS
Cooper Union Guest Critic, Graphic Design Final Review, 2024
Adobe Creative Community Fund Clubhouse Moderator, Diversity in Design, 2021
Adobe Creative Community Fund Portfolio Review Guest Critic, 2021
Pratt University, Guest Critic Representation 1 Final Review, 2020
Pratt University, Guest Critic Representation 2 Final Review, 2020
Working Not Working member 2015-Present