Art Direction & Design
Art Direction & Design
The Grab & Go area experience at the Barclays Center is inspired by a reinterpretation of classic boardwalk signage, textures, lighting and colors, transporting guests right into a Coney Island postcard! Guests won't just smell the popcorn, they'll feel the thrill of a trip to the boardwalk, ready to grab a treat and explore. A robust design language of 2D and 3D assets were built to make the experience feel cohesive as everything from the bulbs in the marquees to the custom illustrations bring the space to life.
Design & Art Direction: Simi Mahtani
Fabrication: Bednark Studios