NFL Draft Branding
Chicago is on the clock with the 2015 NFL Draft! This high-profile event turned Chi Town into Draft town, utilizing design elements that spoke directly to the city of Chicago such as marquee inspired custom typography and L Train inspired patterning.
Creative Direction: Shandon Melvin
Art Direction: Simi Mahtani, Stephanie Borgese
Design: Steve Vollmer, Teddy Yu, John Vergel De Dios, Stephanie Valchar
Photography: AP Images
Agency: National Football League