Art Direction & Design
Art Direction & Design
Aloha from the Pro Bowl! As the NFL's all star game played in Hawaii, the Pro Bowl is the perfect combination of football and a warm weathered exotic twist. Printed on an engraved stock of paper, the series of invitations are based on bright florals found throughout the islands and traditional Koa wood; native to the land and reminiscent of local signage.
Creative Direction: Shandon Melvin
Art Direction: Chris Stackhouse
Design: Simi Mahtani
Agency: National Football League