Art Direction & Design
Art Direction & Design
With the arrival of the 2016 Rio Olympic Games, Nike celebrates Team USA's Olympian Ashton Eaton, "The World's Greatest Athlete" at Unlimited Chicago. Shining a light on how he trains to push himself beyond his own limits, Nike challenged Chicago athletes to dig deep and push their own unlimited potential like never before in a one night decathlon-style event.
With the iconic backdrop of Soldier Field, young, fit, and fast Chicagoans competed against each other in 10 decathlon inspired training stations as they compared their records to Ashton Eaton's own. The night finished with a 1500 meter run onto the turf inside of Soldier Field, awards ceremony, and a private Olympic viewing party on the stadium Jumbotron.
Design & Art Direction: Simi Mahtani
Agency: MKTG